Our Story

We truly believe that self-care/love can really make our world a better and happier place.

Our products are thoughtfully create using only the highest quality ingredients to ensure that they are safe, non toxic and actually work!

This means no sulphates, harsh parabens or harmful fragrances.

We put much thought in to everything we do from where we source our ingredients to our packaging, we are also striving to become more eco-friendly. All of our products are handmade in house, in small batches to maximise freshness and effectiveness. Alysium Beauty continuously researches and improves our ingredient lists to make sure we are using the best and latest natural alternatives available.

How Alysium Beauty Began:

My name is Skye Richards and I’m the CEO & director of Alysium Beauty LTD. Alysium Beauty was originally based in the heart of South London where all products were created at home but I have now expanded into an office space based in North London.

I had been making my own hair products for a very long time before I decided to turn it into a fully functional business. I become frustrated not being able to find any good products that actually worked for my hair texture. At 12 years old I was sent off to secondary school with no knowledge on my natural hair, my mum insisted that I learn how to deal with my hair on my own as she could no longer manage it. At such a young age I didn't have any means of getting a job and earning money. The only money I used to receive from my mum was lunch money for the week. Instead of using this lunch money for food like I was supposed to, I would save it up during the week by not eating and spend it on hair products in my local hair shops every weekend. I was desperate at this point, desperate to find a way to feel pretty, desperate to find a way to fit in with the other girls at school and desperate to just actually love me for me.

After I went to these extreme measures spending all of this money on hair products and getting nowhere I felt defeated. I would sit for hours after school watching natural hair gurus on YouTube tell me to buy this and that and I did. I spent all those hundreds of pounds, spent all those years doing all this research on commercial hair products... and then my hair fell out.

When I was young, about 6, my hair was mid back length and by the time I was 15 my hair couldn't even make it into a ponytail anymore because it was so short. My hair was literally coming out in clumps every time I brushed it because it was so damaged, dry and brittle - this is when it really started to affect my mental health.

The products I was buying always seemed to work initially, giving my hair the moisture and definition I was after but within a few hours... my hair was dry as ever. Some products would even make my hair feel so much worse than before I had even applied the product, I didn't even understand how that was possible, I thought it was just because my hair was THAT horrible. The more I tried with my hair, the more it back fired and by this time I had been trying to fix my natural hair for years, at this point I was tired and ready to give up. Luckily my friend saved me!

One day at school I was recommended to look into making my own hair care as at this point waving was becoming a trend. So I went off and I started researching making my own hair products, natural and plant based ingredients and I also started researching in more depth the ingredients in commercial products.

 I learnt that many of the shop brought products I was buying contained many harsh and toxic chemicals which is the reason why my hair fell out as i had been using these products continuously for years. Many beauty brands add ingredients in their formulas that are cheap to create or source so they can maximise their profit margins leaving victims like me to deal with the consequences. I knew they didn't actually care about the black community or Afro hair and this was my cue to begin looking into creating my own hair care. Not only were these companies damaging my hair but after further research I found out that a percentage of these ingredients could be absorbed into my blood stream, damaging me internally as well. So, I decided to have a change in lifestyle and formulated my first set of  products at home at the age of 14.

After a few years of trial and error I had finally found something that worked...I was seeing drastic changes in my hair health and FINALLY some new growth! My family and friends had also noticed how much my hair had began flourishing as they had seen me struggle with it for most of my life. One thing led to another and now Im 18, selling my hair AND skin products worldwide and helping other black girls who are struggling just like I was.