OUR STORY

At Alysium Beauty, we believe in offering cosmetics that are safe and effective without compromising your health. Our products are crafted with fully plant based ingredients, ensuring they are non-toxic and free from harmful substances such as sulfates, harsh parabens, phthalates, drying alcohols and artificial fragrances. We prioritise eco-friendly practices, from sourcing ingredients to our packaging. All our products are handmade in-house in small batches to maximise freshness and effectiveness. We continually research and update our ingredient lists to incorporate the best natural alternatives available.

How Alysium Beauty Began: 

My name is Skye Richards and I’m the CEO of Alysium Beauty LTD. The journey started in my mums kitchen in a small flat South London and now we’ve expanded to an warehouse space in North West London. It all began out of necessity because when I was a kid, there wasn’t a single product on the market that worked for my hair type. At 11, I found myself in charge of looking after my own hair with no idea where to start. I didn’t know a thing about natural hair care back then and with no proper income, I ended up using my lunch money to try anything I thought might work.



Nothing did, though. No matter how much I spent, my hair just kept getting worse—dry, brittle, and breaking off in clumps. It hit hard, especially at that age when you’re already trying to figure out who you are. Watching my hair fall apart felt like a constant reminder that I wasn’t good enough. It really started to mess with my confidence and my mental health.

When I first started trying to care for my hair, the only knowledge I had came from YouTube. I watched all these curly hair girls talking about products and routines, and most of them kept suggesting the same brands over and over. So, I’d go to the hair shop and buy whatever they were using, hoping it would finally be the solution I needed. But even though these products weren’t really working, I kept trying them because they were supposed to. The labels made big promises, and everyone online seemed convinced, so I thought maybe I was doing something wrong.



It took a while, but I eventually realised that the whole point of these products was to make your hair look good *right now* for styling, but they were full of cheap, harsh ingredients that actually damaged the health of my hair over time. They’d give it that initial shine and definition, but it was just masking the damage underneath. I knew I needed more than that because, at the rate things were going, I wasn’t going to have any hair left to style. It became clear why so many curly hair products in stores were so affordable—they were packed with toxic, low-quality ingredients that did nothing for the long-term health of my hair.



A friend suggested I try making my own products, and I thought, why not give it a shot? I threw myself into research, learning about plant-based ingredients and Ayurvedic treatments. By 13 I was in the kitchen mixing my own formulas, trying different combinations and figuring out what worked. There were plenty of fails, but eventually, I found something that brought my hair back to life. Suddenly, it was healthier, stronger and people started noticing the transformation. It was amazing to finally feel good about my hair and it gave me a new sense of confidence.



Now, at 20, I’ve taken what started in my kitchen and turned it into a brand reaching customers worldwide. I understand how much our appearance can impact how we feel about ourselves and I know what it’s like to struggle with mental health because of it. That’s why I’m so passionate about making products that don’t just help your hair and skin but also help you feel better about who you are. I want people to find their identity, feel seen and love themselves a little more each day 💛

Our Promise at Alysium Beauty:

We’re committed to quality and safety, choosing ingredients that are good for you and the planet. We avoid harmful chemicals, focusing instead on natural, effective alternatives. Our products might seem a bit pricier, but they’re crafted to be worth it. When you invest in our products, you’re paying for nourishing, high-quality formulations designed to bring out the best in your hair and skin. Quality doesn’t come cheap, but we promise to always deliver the best.