OUR STORY

The mission

At Alysium Beauty we believe health, confidence and beauty go hand in hand. Every product is made with 100% plant based ingredients that are safe, effective and nourishing. We never use sulfates, harsh parabens, phthalates, drying alcohols or artificial fragrances. Our focus is on long term results, not just a quick fix.

We are committed to eco friendly practices too. From responsibly sourcing ingredients to recyclable packaging, we do our best to care for the planet while caring for you. Every jar and bottle is handmade in house in small batches to guarantee freshness and quality. We’re always researching and improving so you know you’re getting the best of what nature can offer.

How Alysium Beauty Began

My name is Skye Richards and I’m the founder of Alysium Beauty Ltd.

This brand was born out of necessity. At 11 years old I was left to figure out my own hair care. There weren’t any products on the shelves that worked for my curls. I used my lunch money to buy things I saw online, hoping something would help, but nothing did. My hair stayed dry, brittle and breaking, and it destroyed my confidence.

By 13 I was done wasting money on products that only made my hair look good for a moment while damaging it underneath. I started researching natural and Ayurvedic ingredients, mixing formulas in my mum’s kitchen and testing them on myself. It wasn’t easy, but eventually I created products that truly worked. My curls became healthier, stronger and people noticed. For the first time, I felt proud of my hair. That moment planted the seed for Alysium Beauty.

The Journey So Far

What started in a small kitchen has now grown into a brand I run full time from Colchester. Almost six years on, Alysium serves customers worldwide. I’m about to turn 22, and this brand has been my life’s work through my entire teens and early adulthood.

We’ve grown through:

• Pop ups and markets – building trust face to face at events like Portobello Vegan Nights
• Social media growth – going viral on TikTok and Instagram, reaching millions and building a loyal community online
• Product expansion – from haircare into skincare, tattoo care and men’s grooming, always plant powered
• Resilience – overcoming supplier issues, moving homes, financial struggles and still keeping the quality high
• Real results – transforming hair and skin for thousands of people who felt mainstream products weren’t made for them

Our Values

Alysium Beauty is not just another brand. These are the values we stand by:

•Plant based ingredients – natural, non toxic and effective

• Long term health – products that repair, strengthen and protect, not just short term styling
• Eco consciousness – sustainable sourcing and packaging you can feel good about
• Handmade in small batches – crafted with care to guarantee freshness and quality
• Integrity – no cutting corners, no filler ingredients, no empty promises
• Community – created by someone who has lived the struggle and listens to the people who use our products

Why Shop With Alysium Beauty?

If you’ve ever stood in the beauty aisle staring at products that don’t work for your curls… if you’ve spent hundreds trying creams, butters and oils that only mask damage instead of fixing it… if you’ve struggled with eczema, dryness or irritation from products full of harsh chemicals… then Alysium Beauty was made for you.

Our products are a necessity because they were created for people who have been overlooked and underserved by the beauty industry. We make formulas that don’t just make you look good for the day — they heal, protect and strengthen over time. That’s why people keep coming back. The results speak for themselves:

💬 “My eczema cleared up within weeks, nothing else has ever worked like this before.”

💬 “The growth oil is the only thing that’s ever actually made my hair grow.”

💬 “I wasted so much money on other brands. Alysium was the first time I saw real results.”

💬 “My curls feel alive again. I’ll never go back to store bought products.”

When you shop with Alysium Beauty you’re not just buying a product. You’re investing in your hair and skin health. You’re supporting a Black owned business built on integrity, care and lived experience. And you’re choosing confidence in a jar

The Future

Looking ahead, Alysium is only just getting started. Over the next five years we plan to expand our product range, grow sustainable refill options and make plant powered beauty accessible to even more people worldwide.

I created this brand because I had no choice. I keep building it because the world still needs it. Alysium Beauty is here to prove that safe, effective and natural beauty is not just a luxury — it’s essential.